The Catalyst
A behavior-first fitness system designed to keep clients engaged long after the 90-day hump. Built by a trainer. Powered by local AI. Ready to scale.
The Problem
Most fitness apps are built for transactions, not transformations. They track reps and macros, but do nothing to address the real reason people quit: unsustainable behavior change.
Trainers know this—but they lack scalable tools to close the gap. The result? Clients drop out within three months, and trainers burn out trying to keep them engaged.
Our Solution
The Catalyst is a trainer-powered AI system that generates behavior-first fitness plans designed for longevity.
With scenario-based planning, contextual nudges, and longitudinal behavior modeling, trainers can create customized "Day in the Life" plans that drive better habits and improve client retention—without more admin overhead.
The System
The Catalyst
AI-driven engine generating behavior-first fitness scenarios.
Day in the Life
Personalized daily plans designed to create sustainable habits.
Coach's Clipboard
A trainer-facing dashboard for onboarding, planning, and tracking.
Market Opportunity
The global digital fitness market exceeds $15B and continues to grow—especially post-pandemic.
Most tools serve big gyms or general users. The Catalyst is purpose-built for personal trainers, fitness entrepreneurs, and the clients they actually serve.
Competitive Landscape
Platforms like Trainerize and TrueCoach offer solid tracking tools—but they don't touch behavior.
The Catalyst is built to support the human side of coaching: trust, behavior change, and long-term client success. It doesn't replace the coach—it amplifies them.
Why Now?
Trainers are burning out. Clients are dropping off. AI adoption is exploding with cookie-cutter tools.
This is the moment to give human coaches the tools they need to scale impact, not effort.
Go-to-Market Plan
Our MVP launches locally, starting with Detroit-area trainers and gyms.
We're refining through real-world usage, building trainer feedback into the core, and preparing for a global expansion with culturally localized behavior systems.
Who This Helps
- Trainers: Automate behavioral planning without losing the human touch.
- Clients: Get daily plans they'll actually follow, not just track.
- Communities: Deploy culturally relevant coaching for underserved groups.
Business Model
- Subscription SaaS pricing for trainers and gym partners.
- One-off "Day in the Life" PDFs sold a la carte.
- Whitelabel and licensing for international and franchise use.
What We Need
We're raising pre-seed funding to complete the MVP and begin onboarding with trainers. Our goal is to work through Memorial Day and prove our model.
The system works. The tools exist. All we need is the runway.
Like what you see? Help bring The Catalyst to life. Choose your contribution level below.
Every dollar counts. Let's build the future of fitness together.